Salah Elgemiabby
Acting Chief Executive Officer (Acting CEO)
Executive Director & Co-Founder, SASA Worldwide
Salah Elgemiabby leads SASA Worldwide’s strategic direction, national expansion, and operational systems. With deep experience in elite B2C sales, automotive partnerships, entrepreneurship, and AI-driven infrastructure, Salah is recognised for building high-performance teams and scalable systems that deliver consistent results.
He oversees SASA’s nationwide rollout — including kiosks, residential activations, B2C/B2B2C pipelines, corporate partnerships, and the integration of AI-enabled automation through the SASA OS.
Salah is the architect of SASA’s 5-Phase Leadership Pathway and SASA AI Academy, creating a structured progression system that enables strong managers to rise through discipline, merit, and consistent execution.

Salah Elgemiabby
CEO
“At Finovate, our culture is built on client-first values, continuous improvement, and passion for our work. If you’re seeking intellectual challenge and a company that feels like home, Finovate is the place for you.”