Vision
To build the UAE’s most reliable and effective sales execution engine.
Mission
To deliver consistent, measurable sales performance through:
- Structured systems and SASA OS
- Disciplined, trained field forces
- Nationwide deployment across all seven Emirates
- AI-enabled oversight, governance, and continuous improvement
Professional execution
Integrated
Comprehensive wealth services, tailored solutions, and exclusive alternative investments.
Highly Personalized
A customized approach driven by proactive ideas and strategic problem-solving.
Experienced
A highly dedicated team, supported by our extensive network of trusted professionals,
Here's How We Got Started
The Begining
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Acquisition
Finovate has been acquired by NM Holdings, LP, a financial services distribution company, to drive future growth and support ongoing mergers and acquisitions plans.
Partnership
Finovate has formed a partnership with Meks Capital Group, LLC, a financial services holding company, to drive continued growth through mergers and acquisitions.
Expansion
Finovate has been acquired by Move Holdings, LP, a financial services distribution company, to fuel future growth and advance ongoing mergers and acquisitions strategies.
What Defind Us
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
What Defind Us
“Our purpose is to help people and organizations dream bigger, move faster, and build better tomorrows for all.”
John Smith
2024 Diversity, Equity, and Inclusion Report
- 2025
Long-Term Direction
Our vision is to position SASA as:
- The go-to execution partner for national brands and institutions
- A trusted UAE-born organisation recognised for reliability and performance
- A platform where talent can grow from first day in the field to true leadership
