Featured Partnership — CAFU
SASA leads national activation across multiple channels for CAFU Fuel Subscription, supporting:
• Retail and kiosk-based sales
• Residential and community campaigns
• Corporate and fleet engagement
Through SASA OS, every CAFU-related interaction — from first conversation to final activation — is logged, monitored, and reported, giving CAFU full transparency across the campaign.
We partner with
Corporates
Automotive dealerships
Retail brands
Government entities
Scale-ups and established companies
Vision
To build the UAE’s most reliable and eWective sales execution engine.
Mission
To deliver consistent, measurable sales performance through structured systems,disciplined execution, and nationwide deployment.
Professional execution
Integrated
Comprehensive wealth services, tailored solutions, and exclusive alternative investments.
Highly Personalized
A customized approach driven by proactive ideas and strategic problem-solving.
Experienced
A highly dedicated team, supported by our extensive network of trusted professionals,
Here's How We Got Started
The Begining
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Acquisition
Finovate has been acquired by NM Holdings, LP, a financial services distribution company, to drive future growth and support ongoing mergers and acquisitions plans.
Partnership
Finovate has formed a partnership with Meks Capital Group, LLC, a financial services holding company, to drive continued growth through mergers and acquisitions.
Expansion
Finovate has been acquired by Move Holdings, LP, a financial services distribution company, to fuel future growth and advance ongoing mergers and acquisitions strategies.
What Defind Us
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
Partnership Benefits
SASA operates with
- Clear roles and responsibilities
- Transparent performance data
- Structured financial and operational reporting
- Alignment with UAE corporate expectations and standards
We position ourselves as your execution partner, not just a service provider.
“Our purpose is to help people and organizations dream bigger, move faster, and build better tomorrows for all.”
John Smith
2024 Diversity, Equity, and Inclusion Report
- 2025
