1. Who We Are
This Privacy Policy explains how SASA Worldwide (“SASA”, “we”, “us”, “our”) collects, uses, discloses, and protects Personal Data when you visit our websites, use our online services, or contact us.
SASA Worldwide operates as a management consultancy focused on sales, marketing, and AI-driven growth solutions. 
Controller / Business Details
• Legal entity name: [SASA LEGAL ENTITY NAME]
• Licence / registration number: [LICENCE NUMBER]
• Registered address: [REGISTERED ADDRESS]
• Operational office (if applicable): Office 34-44, Bur Dubai, UAE 
• Contact phone: +971545304000 
• Primary email: info@sasaworldwide.vip 
• Website: 
Privacy Contact (Data Requests):
• Omnia Elgemiabby — Head of Tech & AI Integration (Privacy & Technical Requests)
• Email: privacy@sasaworldwide.[yourdomain] (recommended)
If you do not yet have a dedicated privacy email, you may route requests via info@sasaworldwide.vip. 
2. Scope
This Policy applies to:
• Visitors to our websites and landing pages;
• Prospective and current clients, leads, and business contacts;
• Users who submit forms, request consultations, subscribe to updates, or engage with our tools;
• Job applicants who submit information through the website.
3. Applicable Data Protection Framework
We aim to comply with applicable UAE data protection requirements, including the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and related guidance. 
If SASA (or specific processing) falls within a free-zone data protection regime (e.g., DIFC), we also align with those requirements where applicable. 
4. Personal Data We Collect
We may collect the following categories of Personal Data:
A. Information you provide
• Identity and contact data: name, company, job title, email, phone number.
• Inquiry and relationship data: message content, project details, meeting notes, preferences.
• Commercial data: service interest, proposal history, basic billing details (if applicable).
• Recruitment data (if you apply): CV/resume, employment history, and application responses.
B. Information collected automatically
• Device and usage data: IP address, browser type, pages visited, timestamps, referral URLs.
• Cookies and similar technologies (see Section 10).
C. Information from third parties
• Business partners, referrals, event organizers, and publicly available professional sources (e.g., corporate directories), where lawful.
5. How We Use Personal Data
We use Personal Data to:
• Respond to inquiries, schedule consultations, and provide requested information;
• Deliver our services (including sales/marketing and AI-enabled systems) and manage client relationships; 
• Improve our website, offers, and customer experience;
• Send operational communications (e.g., confirmations, service updates);
• Send marketing communications where permitted (with opt-out available);
• Protect against fraud, abuse, and security incidents;
• Comply with legal and regulatory obligations.
6. Legal Bases for Processing
Where required, we rely on one or more of the following bases (as applicable under UAE law and other relevant regimes):
• Your consent (e.g., marketing subscriptions, optional cookies);
• Contract performance (e.g., responding to a request and delivering services);
• Legitimate interests (e.g., improving operations, preventing fraud, securing systems);
• Legal obligations (e.g., record-keeping, responding to lawful requests).
7. AI and Automated Processing
SASA may use AI-enabled tools to enhance marketing performance, operational efficiency, analytics, and customer engagement. 
• We may use AI to assist with summarization, categorization, lead qualification, drafting, and workflow automation.
• Unless explicitly agreed in writing for a specific service, SASA does not use automated processing to make decisions that produce legal effects on you without human oversight.
8. How We Share Personal Data
We may share Personal Data with:
• Service providers / processors that help us operate (hosting, analytics, CRM, email delivery, communications, scheduling, security).
• Professional advisors (legal, accounting, auditors) under confidentiality.
• Authorities if required by law or to protect rights and security.
We do not sell Personal Data as a business model.
9. International Transfers
Your Personal Data may be processed outside the UAE depending on where our vendors and infrastructure are located. We take reasonable steps to ensure appropriate safeguards are used for transfers, consistent with applicable law.
10. Cookies and Tracking
We may use cookies and similar technologies to:
• Enable core site functionality;
• Understand site usage (analytics);
• Improve marketing effectiveness.
Cookie Controls: You can adjust cookie preferences via your browser settings and (if enabled) our cookie banner/manager.
11. Data Retention
We retain Personal Data only for as long as necessary for:
• The purposes described in this Policy;
• Contractual and legitimate business needs; and
• Legal, tax, and regulatory requirements.
Retention periods may vary by data type (e.g., inquiry data vs. client contracts vs. recruitment records).
12. Security
We apply appropriate technical and organizational measures designed to protect Personal Data against unauthorized access, disclosure, alteration, or destruction (including access controls and secure storage practices).
13. Your Rights
Depending on the applicable regime, you may have rights such as:
• Access to your Personal Data;
• Correction/rectification;
• Deletion (where lawful);
• Withdrawal of consent (where processing is based on consent);
• Objection/restriction (in certain circumstances).
To exercise rights, contact: privacy@sasaworldwide.[yourdomain] (recommended) or info@sasaworldwide.vip. 
14. Third-Party Links
Our website may link to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.
15. Children
Our website and services are not intended for children. We do not knowingly collect Personal Data from children
16. Changes to This Policy
We may update this Policy from time to time. We will post updates on this page and revise the “Last Updated” date.
