Our Leadership Team

Adam Qureshi is the Co-Founder and CEO of Sasa Worldwide, a global training and technology company specialising in sales mastery, AI education, and business development. With over four years of experience in the direct sales industry, Adam Qureshi has built and scaled high-performance teams across the UK, developing over 75 active agents and generating more than 1,500 weekly customer acquisitions. Operating within a wider network producing over 3,500–4,000 weekly sales, he has consistently created leaders from entry-level positions into management. Adam Qureshi is known for his high standards, direct leadership style, and ability to build winning environments focused on performance, discipline, and growth. His current focus is expanding Sasa Worldwide internationally while equipping individuals with future-proof skills in sales, AI, and digital systems.

Salah Elgemiabby is a Co-Founder and Sales Director at Sasa Worldwide, specialising in team development, performance management, and business expansion. With a strong background in direct sales, Salah has built a reputation for creating structured, results-driven environments where individuals are held to high standards and consistently perform. He plays a key role in developing new markets and ensuring operational excellence across teams. His leadership is focused on accountability, discipline, and scalable growth. Salah is committed to helping individuals maximise their earning potential while contributing to the company's long-term expansion into international markets and AI-driven services.

Ahmed oversees all operational aspects of SASA Worldwide, ensuring seamless execution of sales programs and campaigns. His expertise in process optimization and operational excellence enables the company to scale efficiently while maintaining the highest quality standards.

Lujain manages SASA's financial strategy and ensures sustainable growth through sound fiscal management. Her analytical expertise and strategic financial planning support the company's expansion goals while maintaining strong financial health and investor confidence.

Omnia drives SASA's technology initiatives, including the AI-powered systems that give clients a competitive edge. Her innovation leadership ensures that SASA stays at the forefront of sales technology, delivering cutting-edge solutions that maximize performance and efficiency.

Dr. Malaz provides strategic guidance and operational partnership to drive SASA's long-term success. Her academic background combined with practical business acumen enables her to bridge strategy and execution, ensuring sustainable growth and organizational excellence.

Masnun Taher is a Sales Director at Sasa Worldwide, responsible for driving sales performance and developing high-performing individuals. Having progressed through the sales industry, Masnun understands what it takes to succeed from the ground up. He is known for his strong work ethic, consistency, and ability to lead by example. Masnun focuses on training, mindset, and daily execution, helping individuals build confidence and achieve measurable results in competitive sales environments. His goal is to develop the next generation of leaders within Sasa Worldwide while maintaining high standards across all teams.

Joseph McCauley is a Sales Director at Sasa Worldwide, specialising in client acquisition, sales strategy, and team leadership. With extensive experience in face-to-face sales, Joseph has developed a strong ability to build rapport quickly, handle objections effectively, and consistently deliver results. He is passionate about mentoring individuals and helping them transition from entry-level roles into leadership positions within the organisation. Joseph plays a key role in driving revenue growth while ensuring that the company's sales systems remain effective, scalable, and results-focused.

Jonathan Bulmer is a Sales Director at Sasa Worldwide, focusing on training, development, and performance improvement. With a background in direct sales, Jonathan has built his career on discipline, consistency, and continuous growth. He specialises in helping individuals develop both the mindset and skillset required to succeed in sales. He is responsible for maintaining high standards across teams, ensuring that every individual is equipped to perform at a high level. Jonathan is committed to building a strong culture within Sasa Worldwide, where individuals are supported to grow and achieve long-term success.